We turn health data into meaningful opportunities.
Accurate data, decisions that deliver.
In healthcare, every poorly entered piece of data is a missed opportunity. Without proper coding, there’s no meaningful analytics. At WHOA!, we turn clinical information into coded data ready to create impact: more revenue, less waste, and smarter decisions.
The bridge between data and real-world results
Before WHOA!, health data was just that—data. Locked inside proprietary systems, used merely for viewing or generating basic reports.
WHOA! changes the game by unlocking the power of clinical data through:
Terminology services—accessible via APIs or FHIR—that code your data into SNOMED CT, the global standard for clinical terminology. Once coded, your data becomes shareable across systems, mappable to other standards (like billing), and ready for advanced analytics.
Smart tools that bring coded data to life—uncovering hidden insights, navigating large datasets, and streamlining processes that can truly be optimized.
The challenges WHOA! solves
Solution
Challenge
Economic Impact
BAD INPUT = BAD OUTPUT
- Professionals entering inaccurate data
-Unstandardized information
-Misleading reports
- Incorrect billing
HIGH-PRECISION CODING
Our products - Semantic search, Adapt, and Simplify - empower users to find and understand the clinical terms they work with. Translate makes it easy to convert data into other languages or dialects.
GREATER EFFICIENCY AND SAVINGS
- Lower error rates and higher data accuracy lead to more impactful, high-quality reports.
- Boosts user efficiency by saving time on search and coding tasks.
LOSS OF CLINICAL MEANING
When data moves between systems or providers, context gets lost—impacting its clinical significance.
PRESERVING MEANING
With Semantic mapping and WHOA!’s custom SNOMED CT extensions, we ensure the clinical meaning of your data stays intact across systems and providers.
ACCURACY = LOWER COSTS
- Prevents clinical complications and patient readmissions
- Reduces the risk of errors that could lead to legal or financial consequences
- Optimizes efficiency and minimizes task repetition
SYSTEMS THAT DON’T SPEAK TO EACH
Different systems—like labs, billing, and medical records—can’t share information or work together effectively.
GREATER INTEGRATION AND CONNECTIVITY
Bulk search, Bulk mapping, and our Inferred mapping seamlessly connect systems -quickly and efficiently.
SMARTER RESOURCE USE = SAVINGS
- Faster implementation and lower labor costs
- Less time spent fixing errors or maintaining systems
- Operational efficiency by cutting costs from delays and miscommunication between departments
ANALYTICS WITHOUT INTELLIGENCE
Plenty of reports get generated, but few offer real value—they don’t explain why things happen or how to improve processes.
FROM DATA TO WISDOM
Analytics turns data into insight - revealing patterns in diagnoses, processes, and resource use. Clues and our Billing Decision Support System (BDSS) empower your team to make the best choices for the patient, the treatment, the billing, and the next step.
THE GAME-CHANGER
Improve resource allocation and cut unnecessary spending - optimizing budget management and maximizing return on investment (ROI).






Solution
Challenge
Economic Impact
BAD INPUT = BAD OUTPUT
- Professionals entering inaccurate data
-Unstandardized information
-Misleading reports
- Incorrect billing
HIGH-PRECISION CODING
Our products - Semantic search, Adapt, and Simplify - empower users to find and understand the clinical terms they work with. Translate makes it easy to convert data into other languages or dialects.
GREATER EFFICIENCY AND SAVINGS
- Lower error rates and higher data accuracy lead to more impactful, high-quality reports.
- Boosts user efficiency by saving time on search and coding tasks.
LOSS OF CLINICAL MEANING
When data moves between systems or providers, context gets lost - impacting its clinical significance.
PRESERVING MEANING
With Semantic mapping and WHOA!’s custom SNOMED CT extensions, we ensure the clinical meaning of your data stays intact across systems and providers.
ACCURACY = LOWER COSTS
- Prevents clinical complications and patient readmissions
- Reduces the risk of errors that could lead to legal or financial consequences
- Optimizes efficiency and minimizes task repetition
SYSTEMS THAT DON’T SPEAK TO EACH
Different systems—like labs, billing, and medical records—can’t share information or work together effectively.
GREATER INTEGRATION AND CONNECTIVITY
Bulk search, Bulk mapping, and our Inferred mapping seamlessly connect systems -quickly and efficiently.
SMARTER RESOURCE USE = SAVINGS
- Faster implementation and lower labor costs
- Less time spent fixing errors or maintaining systems
- Operational efficiency by cutting costs from delays and miscommunication between departments
ANALYTICS WITHOUT INTELLIGENCE
Plenty of reports get generated, but few offer real value—they don’t explain why things happen or how to improve processes.
FROM DATA TO WISDOM
Analytics turns data into insight - revealing patterns in diagnoses, processes, and resource use. Clues and our Billing Decision Support System (BDSS) empower your team to make the best choices for the patient, the treatment, the billing, and the next step.
THE GAME-CHANGER
Improve resource allocation and cut unnecessary spending - optimizing budget management and maximizing return on investment (ROI).
Challenge
Solution
Economic Impact
Challenge
Challenge
Solution
Solution
Economic Impact
Economic Impact
Discover the power of WHOA!
The Founding Team
Iván L. Kuschevatzky
CTO
MSc(c) Systems Engineer with over 20 years of industry experience. Expert in interoperability across national and international projects. Member of HL7 Argentina.
Marcelo D. Carrascal
CWO
MSc(c) Bachelor in Computer Science. Terminologist. Member of SNOMED CT International and the Argentine academic/scientific community. Former CIO of Hospital Castro Rendón with over 25 years of experience.
Certified Public Accountant with over 15 years of national and international experience. Expert in Finance, HR, and leading diverse teams.
Juan M. Cabo de Vila
CFO/HR






Iván L. Kuschevatzky
CTO
MSc(c) Systems Engineer with over 20 years of industry experience. Expert in interoperability across national and international projects. Member of HL7 Argentina.
Marcelo D. Carrascal
CWO
MSc(c) Bachelor in Computer Science. Terminologist. Member of SNOMED CT International and the Argentine academic/scientific community. Former CIO of Hospital Castro Rendón with over 25 years of experience.
Certified Public Accountant with over 15 years of national and international experience. Expert in Finance, HR, and leading diverse teams.
Juan M. Cabo de Vila
CFO/HR





